Social media is big business — and it should get even bigger as traditional ad spending continues moving to digital channels.
One of the beneficiaries of that shift is Nanigans. The five-year-old company, based in Boston, helps advertisers get the most out of their marketing budget by allowing them to target their digital ads and see how well they perform across hundreds of millions of social-media users.
Read MoreThe DownloadThe Download: In 140 characters, state senator takes on the Twitter trolls
Twitter has tripled the number of staff members working on safety issues and rolled out new systems to track harassment and abusive behavior on the social network. Among the new features will be a method to verify the identity of users, as well as a mechanism for reporting accounts that "dox," or share, a target's personal information, such as a home address, online.
There is a Christmas tree at City Hall — there's one every year — but the twist this season is that the colors of the twinkling lights are being orchestrated through tweets. Those who wish to hack the holiday spirit can use the hashtag #WickedCoolTree to take momentary control of the Tannenbaum's hue. Read More
Guy Kawasaki first rose to fame as Apple’s chief evangelist in the early era of the Mac, but today he’s best known for his commanding social media presence. Every day, he provides hundreds of insightful links to his 1.4 million Twitter followers. Kawasaki is the co-author of the new book, “The Art of Social Media, Power Tips for Power Users” (Portfolio/Penguin), with the New Hampshire-based social media strategist Peg Fitzpatrick, who plans and assists with much of his online presence. Here, he shares his insights on mastering communications on the Web.
Read Moresignal to noiseTwitter is making it easier to report abusive accounts
In October, game developer Brianna Wu was forced out of her house in Arlington and went into hiding after strangers from the GamerGate online mob posted personal threats at Wu and her family on Twitter. Wu and the scores of other women who face personal hateful speech on the Internet may one day have more options to deter their attackers.
Today the justices of the Supreme Court heard arguments about online abuse perpetrated on sites like Twitter and Facebook, the first case of its kind to reach the nation's highest court. Read MoreMore proper channelsFighting back: Women now have a tool to report their abusers on Twitter