Twitter

33 stories
Building Buzz
Nanigans gets $24M for social media ad-tech expansion
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Social media is big business — and it should get even bigger as traditional ad spending continues moving to digital channels. One of the beneficiaries of that shift is Nanigans. The five-year-old company, based in Boston, helps advertisers get the most out of their marketing budget by allowing them to target their digital ads and see how well they perform across hundreds of millions of social-media users. Read More
The Download
The Download: In 140 characters, state senator takes on the Twitter trolls
Massachusetts State Senator Jamie Eldridge tweets while attending the "Building Healthy and Sustainable Communities" social issue talk, hosted by Root Cause at DLA Piper law firm (Photo: Kayana Szymczak for the Boston Globe)
To most politicians, Twitter looks more like a minefield than a social media platform. Yes, it can be used to engage constituents, but the risks of giving the public an unfiltered peek inside a pol’s mind seem too great. Just ask Anthony Weiner or Scott Brown, he of the infamous “Bqhatevwr.” Jamie Eldridge, however, is not afraid. Read More
Work in progress
Twitter expands safety team to better monitor harassment online
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Twitter has tripled the number of staff members working on safety issues and rolled out new systems to track harassment and abusive behavior on the social network. Among the new features will be a method to verify the identity of users, as well as a mechanism for reporting accounts that "dox," or share, a target's personal information, such as a home address, online. Read More
Q&A
Talking tweets with Guy Kawasaki
Guy Kawasaki discusses his new book, The Art of Social Media. Photo: Halley Suitt Tucker.
Guy Kawasaki first rose to fame as Apple’s chief evangelist in the early era of the Mac, but today he’s best known for his commanding social media presence. Every day, he provides hundreds of insightful links to his 1.4 million Twitter followers. Kawasaki is the co-author of the new book, “The Art of Social Media, Power Tips for Power Users” (Portfolio/Penguin), with the New Hampshire-based social media strategist Peg Fitzpatrick, who plans and assists with much of his online presence. Here, he shares his insights on mastering communications on the Web. Read More
To post or not to post
After #GamerGate, Supreme Court hears case concerning threats online
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In October, game developer Brianna Wu was forced out of her house in Arlington and went into hiding after strangers from the GamerGate online mob posted personal threats at Wu and her family on Twitter. Wu and the scores of other women who face personal hateful speech on the Internet may one day have more options to deter their attackers. Today the justices of the Supreme Court heard arguments about online abuse perpetrated on sites like Twitter and Facebook, the first case of its kind to reach the nation's highest court.  Read More
More proper channels
Fighting back: Women now have a tool to report their abusers on Twitter
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Women, famously, are not welcome on the Internet, and it is on public forums like Twitter where they typically face the shrillest abuse. Now, women have a place to report their harassers thanks to a new tool built by Women, Action & the Media, a Cambridge group that is collaborating with Twitter.  Read More