Good talent is at such a premium for Boston tech companies, especially for those startups looking for experienced design, engineering, and development folks, that many resort to various gimmicks and enticements to attract that coveted "new hire." While the good old fashioned, "Let's throw buckets full of money at this techie" practice is still alive and well, some startups (especially early stage ones) can't afford that approach. So they get creative.
A lot of companies have found that there is no easier way to win the hearts and minds of prospective employees (and to delight current hardworking startup-ers) than with rivers and rivers of sweet, ice cold beer. Read More
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