Social media is big business — and it should get even bigger as traditional ad spending continues moving to digital channels.
One of the beneficiaries of that shift is Nanigans. The five-year-old company, based in Boston, helps advertisers get the most out of their marketing budget by allowing them to target their digital ads and see how well they perform across hundreds of millions of social-media users.
Read MoreTakeout rapid transitBite Kite aims to speed up fast food delivery
There are some nights when Andreas Goeldi just doesn’t have the time to make dinner. The chief technology officer at the YouTube marketing firm Pixability is the father of two young children, and like so many busy parents, he and his wife often found themselves ordering dinner out on days when their schedules were slammed.
But he found Seamless and other restaurant delivery services were less seamless than promised, and he grew sick of waiting for his food to arrive to his home in Cambridge. Read MoreReality show 'The Startup Hour' allows crowdinvesting from your own home
It's not "Shark Tank." Nor is it "Dragon's Den" or "American Inventor" or "The Profit." Instead, the newest investment reality show, called "The Startup Hour," comes with a major twist on the genre and is coming to Boston this month. Read MoreMaking brain wavesThync shares science behind its brain-zapping wearable
Boston device-maker Thync has been steadily gathering attention for its far-out claim that its next-gen gadget, a wireless wearable electrode for your brain, can tune your mood. It comes in two settings, “Calm” or “Energize,” and Thync claims their device can amp up your alertness like a shot of caffeine, or mellow you out like a good massage — all with a precisely designed pulse of current.
By and large, according to reports from the tech media and various tech and health professionals who’ve tried the device, it seems the company is delivering on its promise (I tried it myself and felt significantly blissed-out afterward). But for the first time, Thync has published a study that explains some of the magic behind their mad idea. And while it's still pending peer review, it does provide an appetizer of experimental evidence that their device, so far trialed by an army of some 3,000 test subjects, actually works. Read More
It’s late afternoon, and several Hill Holliday staffers are sitting on a couch, sipping Pabst Blue Ribbons and staring at a large television screen covered in tiny dashboard gauges. Dials wave back and forth and the team — a mix of Web designers, app developers, and the ad agency’s other creatives — looks on, mesmerized.
The dashboard, known as BrandFeed, allows companies to track their social media campaigns on Facebook and Twitter in real time, helping them to determine how they can best allocate their advertising dollars, based on how well they’re being received online.
Read MoreMuseum, meet CuseumArt tech startup Cuseum, formerly Spotzer, raises $1.2 million in seed funding
If you last visited Kendall Square 10 years ago and returned to the Cambridge neighborhood today, you’d think Jack had sprinkled around a bushel of magic beans. New buildings have sprouted, bars and restaurants have opened, and an East Coast Google campus has been completed. You can even ice skate in the winter or rent a kayak in the summer.
But one thing that hasn’t changed is Glenn KnicKrehm’s empty gravel lot in the heart of the square. The precious acre of property is still surrounded by chain-link fence, and KnicKrehm is still spinning his vision of building a $300 million arts and culture complex called the Constellation Center. Read more in my latest Innovation Economy column in The Boston Globe.
Innovation EconomyReebok, others have technology to help prevent concussions, but few sports adopt it
Ben Harvatine couldn’t point to a single time that his head slammed hard against the wrestling mat. He just felt progressively worse over the course of a practice at MIT.
“I’d had concussions before, but this one felt really different,” Harvatine says. “I couldn’t talk right, and was having trouble walking. But like every athlete, you find ways to rationalize it — maybe you’re just dehydrated.”
The floor space dedicated to 3-D printers at the annual Consumer Electronics Show in Las Vegas is growing faster than waistlines at the nearby casino buffets. Just a year or two ago, a handful of players took up a few tiny booths at the back of the Las Vegas Convention Center; today the sector is booming, and printer manufacturers have a whole section of the South Hall to themselves. Read MoreWho's better, who's best?New social site WhoQuest aims to help find the best person for the job
How do you find the best person for the job, whether it's a gig playing your holiday party or designing a new logo for your company? A Boston startup called WhoQuest thinks it can supply the answer: just ask your social network, and let people vote the replies up or down. The recently unveiled site feels a bit like a people-focused version of Quora, the question-answering site that has raised about $160 million in funding.
Read MoreValley investor barnstorms in BostonAudio: Peter Thiel visits BU to talk entrepreneurship (and backing Zuck)
Just sharing some audio I recorded yesterday at a talk Peter Thiel gave at Boston University's School of Management; I moderated the audience Q&A afterward, which was a lot of fun. Thiel is on the road with co-author Blake Masters promoting his new book, Zero to One. I teased him a bit that his only tweet so far is a plug for the book... and his quick answer was that he went from zero to one tweets.
Read MoreInnovation EconomyTrolling campuses for the next Facebook
Two April days, separated by a decade. Two college sophomores walk into the Charles Square complex in Cambridge to meet with prospective investors. They’ve both built apps to help students communicate with friends on campus, and attracted a small community of users.
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