Sports Tech

8 stories
Fancred could be the best way to bring fans together for the World Cup
(John Tlumacki/Globe Staff/File 2006)
The World Cup, which starts on Thursday in Brazil, may rival (and even surpass) the international television, social media, and Internet news "noise" of almost any global sporting event, the Olympics and Super Bowl included. Why? Because for sheer fan engagement, on an epically large scale, nothing compares to the World Cup. Read More
Love what you're wearing
New social network helps athletes wear what the pros wear
When you watch your favorite athletes on TV, it’s easy to see whose apparel they’re wearing. Adidas cleats, perhaps, or uniforms made by Under Armour. But what do they wear in practice or in the weight room, when the cameras aren’t on them? And what about the gear you can’t see, like shoulder pads and compression shorts? Read More
Fenway Ticket Tech
Ticketing secrets you don't know about make seeing, and sharing, the Red Sox easier
Red Sox Rewards being used to watch an inning inside of the Green Monster.
The Red Sox have really been making a big push to modernize the game experience for fans. Recently, they launched a rewards program that offers some unique experiences to season ticket holders. Through the Red Sox Rewards program, season ticket holders are given a card that can act as a ticket, can be used to make purchases at Fenway, and acts as a way to earn points that can be used towards meeting players, playing a game on the field, or watching a game from owner John Henry's seats. Read More
Cheering crowd
MC10 brings Andrew Luck, Matt Hasselbeck, and Taylor Twellman to Harvard to talk tech and sports
MC10 num 2

On Thursday afternoon, there was quite a bit of buzz and even a long line of students anxiously waiting outside of the Harvard Innovation Lab, the usually quiet, white monolith that sits on an island at the outskirts of the Harvard Business School campus in Allston.

The reason for the uncharacteristic crowd at the ‘i-lab’ was a panel focused on the crossroads of sports and technology.

While it doesn’t seem like the type of event that would draw a packed house of MBA candidates, the event, hosted by Boston-based wearable sensor company MC10, featured some well known names from the sports world, highlighted by the appearance of former NFL top draft pick and recent Pro-Bowl quarterback Andrew Luck. Read More