Somerville

26 stories
Programmatic Mad Men
Clypd opens up more programmatic television tools to ad firms and media companies
The clypd team (Photo via clypd)
Just as the Internet has learned to track your digital habits, sending you ads that follow your buying and surfing patterns, programmatic television advertising promises to make television ads more direct and personalized to consumers' habits. This week, Somerville-based programmatic TV advertising company clypd announced that it has released a standalone enterprise-focused product that it hopes will allow the company to tap more deeply into the $80 billion television ad market. Read More
Intergalactic Cardigan
Ministry of Supply, The Grommet team up on space-age sweater
Seamless ventilation panels in the Mercury sweater maximize airflow and help keep wearers cool. Photo via Ministry of Supply.
Ministry of Supply, the Boston-based fashion outfit that uses space-age materials in its designs, has been on a roll as of late, having opened storefronts on both coasts within the last eight months. The company continued its recent run of success with the launch of the all-new "Mercury cardigan" this week in collaboration with The Grommet, a Somerville firm that helps small companies and individual entrepreneurs bring their products to market. Read More
Grab a Beer for a Good Cause
TUGG tech beer crawl set for Davis Square
(Image via Clypd)
Yesterday, we looked at how beer culture plays a role as a team builder and a recruiting tool for startups. One of the companies featured, Clypd, a data-driven television advertising platform based in Somerville's Davis Square, was singled-out for its great bar (with iced coffee on draft) and awesome craft beer selection. Well, now you have a chance to check out Clypd's great office, drink some beers, and network with other tech folks, all for a great cause. Read More