Social Media

34 stories
Building Buzz
Nanigans gets $24M for social media ad-tech expansion
Nanigans
Social media is big business — and it should get even bigger as traditional ad spending continues moving to digital channels. One of the beneficiaries of that shift is Nanigans. The five-year-old company, based in Boston, helps advertisers get the most out of their marketing budget by allowing them to target their digital ads and see how well they perform across hundreds of millions of social-media users. Read More
Work in progress
Twitter expands safety team to better monitor harassment online
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Twitter has tripled the number of staff members working on safety issues and rolled out new systems to track harassment and abusive behavior on the social network. Among the new features will be a method to verify the identity of users, as well as a mechanism for reporting accounts that "dox," or share, a target's personal information, such as a home address, online. Read More
Social Media
Putting the face in Facebook: How the social network shapes body image
Spending time on Facebook can influence how some women feel about their appearance.
Some people on public transit may glance over the shoulders of fellow commuters fiddling with their Facebook pages only for the voyeuristic pleasure of having a peek into someone else’s life. But behavioral science researcher Jasmine Fardouly, a doctoral candidate at the University of New South Wales in Australia, saw an opportunity. Read More
Q&A
Talking tweets with Guy Kawasaki
Guy Kawasaki discusses his new book, The Art of Social Media. Photo: Halley Suitt Tucker.
Guy Kawasaki first rose to fame as Apple’s chief evangelist in the early era of the Mac, but today he’s best known for his commanding social media presence. Every day, he provides hundreds of insightful links to his 1.4 million Twitter followers. Kawasaki is the co-author of the new book, “The Art of Social Media, Power Tips for Power Users” (Portfolio/Penguin), with the New Hampshire-based social media strategist Peg Fitzpatrick, who plans and assists with much of his online presence. Here, he shares his insights on mastering communications on the Web. Read More
More proper channels
Fighting back: Women now have a tool to report their abusers on Twitter
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Women, famously, are not welcome on the Internet, and it is on public forums like Twitter where they typically face the shrillest abuse. Now, women have a place to report their harassers thanks to a new tool built by Women, Action & the Media, a Cambridge group that is collaborating with Twitter.  Read More