Social media is big business — and it should get even bigger as traditional ad spending continues moving to digital channels.
One of the beneficiaries of that shift is Nanigans. The five-year-old company, based in Boston, helps advertisers get the most out of their marketing budget by allowing them to target their digital ads and see how well they perform across hundreds of millions of social-media users.
Read MoreSocial MediaSelfies at funerals? They're not what you think.
In December 2013, President Obama got a stark lesson in social-media mores after posing alongside the Danish and British prime ministers for a group self-portrait. The problem? It happened to be at Nelson Mandela’s memorial service. The image went viral, and pundits scolded: Don’t take selfies at funerals! Read MoreWork in progressTwitter expands safety team to better monitor harassment online
Some people on public transit may glance over the shoulders of fellow commuters fiddling with their Facebook pages only for the voyeuristic pleasure of having a peek into someone else’s life. But behavioral science researcher Jasmine Fardouly, a doctoral candidate at the University of New South Wales in Australia, saw an opportunity.
Read MoreSharing and the cost of caringThe biggest stressor on social media? The 'cost of caring' about your friends
Guy Kawasaki first rose to fame as Apple’s chief evangelist in the early era of the Mac, but today he’s best known for his commanding social media presence. Every day, he provides hundreds of insightful links to his 1.4 million Twitter followers. Kawasaki is the co-author of the new book, “The Art of Social Media, Power Tips for Power Users” (Portfolio/Penguin), with the New Hampshire-based social media strategist Peg Fitzpatrick, who plans and assists with much of his online presence. Here, he shares his insights on mastering communications on the Web.
Read MoreMore proper channelsFighting back: Women now have a tool to report their abusers on Twitter