Real estate

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home sweet home
Online real estate startup Placester adds $15M, plans to double staff
House Sold Sign
Most people think of Zillow as a website where they can check out how much homes cost — their own house, their neighbors’ houses, and maybe even their dream home. But as a business, Zillow’s primary target is actually real estate agents. The Seattle-based company makes most of its money selling online ads and other marketing services to real estate agents, who want to be seen by all of those people snooping on home prices. Read More
Entrepreneurial Man of Mystery
With 101 Tremont's Smartest Entrepreneur, Boston gets a better version of Banana Republic's Startup Guy
Image of <a href="http://www.shutterstock.com/pic-106771871/stock-photo-businessman-with-a-paper-bag-on-head.html?src=iEuWomLHWX/w0oO62AQA8g-1-17">Businessman with paper bag via Shutterstock</a>
Last week, Banana Republic created some  (likely unwanted) buzz with the launch of its 'The Startup Guy' line of clothing. While the look is pretty much khakis rolled up a bit too high, t-shirts under fitted blazers, half tucked in shirts, and business dress shorts, for some reason, the disjunction between Startup Guy (and the ponderous models sporting the gear) and the reality of what people at startups actually wear on a daily basis led to ridicule and mockery for the marketing misfire. Read More