Music

14 stories
Q&A
Taylor Swift meets big data: Gogi Gupta works his magic on the music industry
Gogi Gupta, founder of Gupta Media, in his office on Boylston Street. Boston Globe staff photo by John Tlumacki
Ten years ago, Gogi Gupta started a business at the Cambridge Innovation Center with little more than a computer and an abundance of ideas about how music labels could do a better job marketing their artists online. Today, his company Gupta Media has 43 employees and is a major player in the music industry, running digital marketing for every major star, including all the top nominees at Sunday’s Grammy awards. His work for Taylor Swift, Sam Smith, Sia and other best-selling artists is featured in today’s Boston Globe. BetaBoston sat down with Gupta to talk about getting started as an entrepreneur, pitching to clients and making water disappear from a cup. Read More
One night only
Rock on! Boston tech conferences get an entertainment upgrade
Janelle Monáe plays HubSpot's annual customer conference in October. Photo by  Zac Wolf, courtesy of HubSpot.
In boom times for the tech industry, the bands playing the private parties and customer conferences get more recognizable. This year, acts like OK Go, Parliament Funkadelic, and the Dropkick Murphys have played for fist-pumping crowds of social media mavens, digital publishing gurus, and roboticists. Read More
Sizzle vs. science
Is Bose up to a challenge from Apple?
Bose and Beats headphones on the shelves of the Apple Store on Boylston Street in Boston.

When Apple announces it is entering your business, it’s a bad day for any executive.

For Bob Maresca, president of Bose Corp., the largest consumer electronics company in Massachusetts, that day came on May 28. Apple said it would pay $3 billion to acquire Beats Electronics, a maker of headphones, speakers, and a music streaming service headquartered near Los Angeles.

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Music to your tongue
In a bid for more emotional snacking, Frito-Lay patents culinary theme songs
Innovation can be a matter of joining together things that the patent office — and maybe customers — will approve of. Corn chips, song, and the Internet are obvious influences on US patent 7942311, "Method for sequencing flavors with an auditory phrase," granted May 17, 2011 to George Eapen of Frisco, Texas. Eapen assigned rights to Frito-Lay, the corn chip behemoth. Read More
The smooth sounds of chocolate?
Music Tech Fest makes U.S. debut in Cambridge
music tech fest
In the spacious 11th floor of the Microsoft NERD Center, LJ Rich sat at a keyboard before a roomful of onlookers, all poised and waiting, with fragments of chocolate donuts in our hands. On Rich’s cue, we popped the small confections in our mouths. As we chewed, Rich, who has “taste-chord” synesthesia, played arpeggios on the keyboard approximating what the taste of a chocolate donut sounds like to her: A pleasant major chord at first, moving into dissonance after a few seconds, before falling into the lower register and fading away. Read More