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The second screen
MassChallenge alum Grapevine gets $1.1 million for YouTube marketing
Grapevine CEO Brendan Lattrell
If you think that the interruptive advertisements at the beginning of YouTube videos are as far as the Google-owned video network can go in terms of online video advertising, you'd be mistaken. A local company has figured out a way to leverage the popularity of a growing number of young YouTube personalities that have large numbers of online followers. Grapevine, a Boston-based YouTube native marketing startup, announced today that it has raised $1.1 million in funding. The company, which was awarded $50,000 as a MassChallenge Gold Award winner in the fall, connects YouTube stars with lifestyle, fashion, and beauty brands to advertise its products. Read More
A New Day for MassChallenge
MassChallenge taps Scott Bailey to lead its Boston office
When Scott Bailey first started working at the local startup accelerator MassChallenge in 2010, he was an unpaid intern just a year out of college. But on Thursday, after wearing multiple hats at the organization since its founding, Bailey will step into the role of managing director of MassChallenge’s Boston program. Read More