If you've ever said, "markets are conversations" you're quoting the words of The Cluetrain Manifesto, the '90s-era opus on the promise of the Web. David Weinberger and Doc Searls (two of the original authors of Cluetrain) are publishing another provocative work today called New Clues. I caught up with them this week to hear about the project. None of us wants to be clueless, so go ahead, check it out; here's the link to their page: New Clues.
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Whether you're selling electronics, sneakers, or even new cars, you need to be reaching your buyers where they are. And right now, that is YouTube. No one's Googling your product, they aren’t catching your TV ads; they are spending hours on YouTube watching your product getting unboxed or worn or driven. Read More
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