If you've ever said, "markets are conversations" you're quoting the words of The Cluetrain Manifesto, the '90s-era opus on the promise of the Web. David Weinberger and Doc Searls (two of the original authors of Cluetrain) are publishing another provocative work today called New Clues. I caught up with them this week to hear about the project. None of us wants to be clueless, so go ahead, check it out; here's the link to their page: New Clues.
Read MoreThe temptation to hype-market too earlyGraphene, the wonder material! But first, the wonder marketing
Skyhook Wireless, one of the pioneers of wireless positioning technology and location intelligence, announced Wednesday a new location-based "Context Accelerator" that allows brands to deliver personalized content — advertisements, relevant blog posts, restaurant and store reviews — to mobile device users anywhere. Read More
So you know those little tag icons at the bottom of each story? If you're interested in biotech or robotics or IPOs or anything else we cover, you can personalize your BetaBoston experience with My Beta. Click on the plus next to the tag, complete a small registration form (or use your Boston.com registration), and you can easily track news on the topics and companies you care about. DiscussRita's Career CornerWhy you need a marketing plan - for YOU