Marketing

11 stories
Fiksu lays off 10 percent of workforce, CFO departs as IPO plans hit a wall
(Shutterstock)
Fiksu, a mobile marketing technology company that last year said it had surpassed $100 million in annual revenue, has laid off about 10 percent of its workforce as part of a reorganization, chief executive Micah Adler said. Chief financial officer Ken Goldman has also left the company effective today, less than a year after coming on board to help Fiksu prepare for a possible initial public offering. Read More
Q&A
'Long live the open Internet': Cluetrain authors offer an updated guide to the Web
Two of the original Cluetrain authors, 
Doc Searls and David Weinberger, have issued a new manifesto for the Web.
If you've ever said, "markets are conversations" you're quoting the words of The Cluetrain Manifesto, the '90s-era opus on the promise of the Web. David Weinberger and Doc Searls (two of the original authors of Cluetrain) are publishing another provocative work today called New Clues. I caught up with them this week to hear about the project. None of us wants to be clueless, so go ahead, check it out; here's the link to their page: New Clues. Read More
The temptation to hype-market too early
Graphene, the wonder material! But first, the wonder marketing
The first heavily marketed products that claim to use graphene — the substance that potentially will revolutionize many industries — appeared this year. One of those products — a tennis racket from the Head company, is a triumph of marketing. It's less than clear whether the so-called graphene tennis racket, which is selling very well indeed (and there are now many slightly different models), is a triumph of engineering. Read More
Hooked on Location
Skyhook launches new technology to deliver more targeted, personalized mobile content
Skyhook
Skyhook Wireless, one of the pioneers of wireless positioning technology and location intelligence, announced Wednesday a new location-based "Context Accelerator" that allows brands to deliver personalized content — advertisements, relevant blog posts, restaurant and store reviews — to mobile device users anywhere. Read More
IPO implications?
HubSpot's head of product and VP of engineering will depart in September
HubSpot chief product officer David Cancel, in one of the Cambridge company's conference rooms. Photo by Scott Kirsner / BetaBoston.
Big news being announced this afternoon at HubSpot, the digital marketing startup widely regarded to be on the verge of an initial public offering: David Cancel, the Cambridge company's chief product officer, plans to leave in September, along with Elias Torres, an engineering vice president. The duo joined HubSpot in 2011, when HubSpot paid $20 million for their 20-person startup, Performable, in its biggest acquisition to date. Read More
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Rita's Career Corner
Why you need a marketing plan - for YOU
office chair crop
Contributed article by career management/talent management consultant and executive coach Rita B. Allen.      Don't view marketing yourself as a task, but as a required skill in taking charge of your career and executing a successful career management strategy. It requires us to know how we set ourselves apart, what we have to offer, and what exactly it is that we want to market. Read More