Localytics

9 stories
Deals
Localytics acquires Splitforce, adds machine learning to app marketing software
Localytics chief executive and cofounder Raj Aggarwal.
Localytics, the Boston-based app analytics and marketing company, turned heads last month when it raised $35 million in a Series D round. The influx of cash — it's raised $58 million in total — made Localytics the most well-funded startup to come out of the competitive Techstars accelerator program. Today, it's become clearer what that money could be going toward: the company announced the acquisition of Splitforce, a three-year-old startup that helps companies test their apps, for an undisclosed sum. Read More
Boston Star
App marketing and analytics company Localytics adds $35 million in new funding
Localytics chief executive and cofounder Raj Aggarwal.
Since it first launched in the spring of 2009, Downtown Crossing-based web marketing firm Localytics has been the most successful — in terms of investment funding raised — Boston Techstars alum for quite some time. But today, with a new $35 million round of funding, the company has raised more investment money than any other company that has taken part in the nationally recognized program. Read More
Snowbound
Localytics finds app usage spiked during snowstorms
App usage spike during the recent bout of snowstorms.
It's been difficult to accomplish anything in the past few weeks, what with the broken MBTA, snow-blocked roads, and the blistering cold. However, while we've been trapped indoors thanks to snow, we've still been able to distract ourselves with games, books, and news -- on our phones. The Boston-based marketing and analytics platform Localytics reports that on our snowiest days this February, overall app use by consumers increased by upwards of 30 percent. Read More
Where the Beer Flows Like Wine
For Boston tech companies, beer is culture builder and recruiting tool
Beer Taps
Good talent is at such a premium for Boston tech companies, especially for those startups looking for experienced design, engineering, and development folks, that many resort to various gimmicks and enticements to attract that coveted "new hire." While the good old fashioned, "Let's throw buckets full of money at this techie"  practice is still alive and well, some startups (especially early stage ones) can't afford that approach. So they get creative. A lot of companies have found that there is no easier way to win the hearts and minds of prospective employees (and to delight current hardworking startup-ers) than with rivers and rivers of sweet, ice cold beer.  Read More
Rising stars
The top-funded Techstars Boston startups
localytics_raj_new_web
Most startup portfolios, at least the good ones, have a few companies that go farther and grow bigger than the others. So it is with Techstars, the startup accelerator and investment vehicle that launched in Boston in 2009. Since then the program has run seven sessions, the latest of which concluded last week. Read More
Top dollar
The 10 largest Boston VC deals of February
Mark Levin, a partner of Third Rock Ventures
Boston’s top venture capital hauls in February went to companies tackling Parkinson’s disease, cybersecurity, and personal health monitoring. Here are the 10 largest Boston-area VC deals I came across during the month. Read More