When Micah Risk walked into a coffee shop to meet with Alexis Fox for the first time in 2013, she knew she was encountering a kindred spirit: The two women had already established themselves as up-and-comers in the worlds of both fitness and nutrition.
Risk is an endurance athlete, Runner's World cover girl, and a nutritionist who graduated from the Friedman School of Nutrition Science and Policy at Tufts. Fox has fought for animal protection as an advocate and lawyer and recently served as the Massachusetts state director for the Humane Society of the United States. When they left the meeting, they had decided to be business partners, and had planted the seeds for a new kind of nutrition startup. And together they've launched Lighter, which delivers healthy, plant-based food along with a very organized, personalized weekly menu and recipes for each meal.
Read MoreLighting up lessCan Quitbit's smart lighter help you drop the habit?
A startup called Quitbit is launching a crowdfunding campaign today for a $150 cigarette lighter — early purchasers can get one for $70 — that can count how many times you've used it today, and relay the data to your smartphone. Quitbit's app lets you set goals for how many cigarettes you'd like to allow yourself, and share how you're doing with a group of friends on Facebook or Twitter. Quitbit hopes to start shipping its product by the end of this year.
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