It’s late afternoon, and several Hill Holliday staffers are sitting on a couch, sipping Pabst Blue Ribbons and staring at a large television screen covered in tiny dashboard gauges. Dials wave back and forth and the team — a mix of Web designers, app developers, and the ad agency’s other creatives — looks on, mesmerized.
The dashboard, known as BrandFeed, allows companies to track their social media campaigns on Facebook and Twitter in real time, helping them to determine how they can best allocate their advertising dollars, based on how well they’re being received online.
Read MoreTech in 20152015: The year the 'Internet of Things' becomes a real thing
How many times have you heard this scenario pitched: You're walking down Newbury Street looking for lunch, when suddenly your phone chimes with a geographically-relevant offer. If you go just one block down, you can get 25 percent off lunch at a new French bistro (your favorite cuisine!)
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