It's been four years this month since Facebook made its way back to Boston, a move which started in part when Ryan Mack, the current site lead here in the city, left the comforts of Menlo Park to set up shop on the East Coast.
Mack, who is known for this work on the Facebook Timeline, soon identified a small outcrop of Facebook expats who were all working for the company remotely, and they eventually clustered together in the Workbar location in downtown Boston. Critical mass began to take hold, and Facebook opened an official office here in Cambridge in 2013, and recently expanded that space this past fall.
Read MoreBuilding BuzzNanigans gets $24M for social media ad-tech expansion
Social media is big business — and it should get even bigger as traditional ad spending continues moving to digital channels.
One of the beneficiaries of that shift is Nanigans. The five-year-old company, based in Boston, helps advertisers get the most out of their marketing budget by allowing them to target their digital ads and see how well they perform across hundreds of millions of social-media users.
Read MoreThe DownloadThe Download: Meg Fowler Tripp is a Twitter-loving ukulele-tuner
Meg Fowler Tripp is the 40-year-old director of editorial strategy for Sametz Blackstone Associates in Boston, where she works to develop messaging and social media strategy for nonprofits like Project Bread and their Walk for Hunger.
Read MoreAt MakeMIT, undergrads hack high-tech tools
The student center at the Massachusetts Institute of Technology tolerates a buzz of activity pretty much at any hour. But Saturday afternoon, the spacious two-level center was pulsing with life.
More than 200 of the keenest engineering students from around Boston jostled for space, balancing laptops decorated with loud stickers on tables littered with cutting tools, circuit boards, and half-empty candy boxes in a race against the clock to build their vision of a smart future. Read More
Until recently, the fate of a Facebook page after the user's death has been a decidedly gray area. Family members of the deceased were able to reach out to the social network and ask to have a page taken down or turned into a memorial, but the user had little say in the decision and even then, no one had oversight to manage the memorial page.
But this morning, Facebook announced that it has created new protocols for the site which allow users to make decisions about the fate of their online lives after their death. Think of it as a living will for your social media profile.
Read MoreLeaning InAt Harvard’s WECode conference, Sheryl Sandberg urges CS majors to ‘Lean In’
Some people on public transit may glance over the shoulders of fellow commuters fiddling with their Facebook pages only for the voyeuristic pleasure of having a peek into someone else’s life. But behavioral science researcher Jasmine Fardouly, a doctoral candidate at the University of New South Wales in Australia, saw an opportunity.
Read MoreFacebook, LinkedIn join to help women in tech
Facebook and LinkedIn want to boost dwindling numbers of women studying engineering and computer science with a collaborative initiative announced Friday that they hope will eventually fill thousands of lucrative Silicon Valley jobs long dominated by men.
This morning, the Pew Research Internet Project released a report that looked at the demographics of social networks. Among their key findings: The overall number of Facebook users has stalled and the number of Internet users over the age of 65 that use Facebook has grown to more than half.
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