Dave Balter

7 stories
Less Bzz, more Buzz
Dunnhumby's Boston office moving out from the shadow of BzzAgent with new marketing technology
Photo via dunnhumby.com
In 2011, dunnhumby, a global marketing and advertising company headquartered in London, acquired BzzAgent, Boston-based social marketing and brand advocacy company founded by Dave Balter in 2001. Since then, BzzAgent and its "word-of-mouth" brand of marketing has continued to thrive as a part of dunnhumby, which is itself a subsidiary of multinational grocery and merchandise retailer Tesco. Read More
Book Club Wars
Zuckerberg's no Oprah: His book club is a dud
Facebook CEO Mark Zuckerberg (Photo by Justin Sullivan/Getty Images)
It all started on Jan. 2, 2015, when Mark Zuckerberg shared one of his New Year’s resolutions with the world. He wanted to read more books in 2015. So he set up a Facebook Group called A Year of Books and quickly had over 200,000 likes overnight. He was going to be the next Oprah, TechCrunch reported rather breathlessly. It hasn't quite turned out that way. Read More
Mad acquisition skillz
Pluralsight picks up Smarterer, focused on skill tests, for $75 million
Smarterer CEO Dave Balter and Aaron Skonnard, CEO of Pluralsight.
You never know which meeting is going to lead to something worthwhile... Dave Balter, founder and CEO of the online skills testing site Smarterer, was at an edtech conference in Phoenix in April. Balter had about three dozen meetings scheduled over the course of the event, but other people at the conference kept telling him he should meet the CEO of Utah-based Pluralsight, which serves up online training in the tech and creative industries. Balter sent him a quick e-mail "and we squeezed in ten minutes before everyone went to the airport," he says. A few months later, Pluralsight CEO Aaron Skonnard flew to Boston "and we began active merger discussions," Balter says. Read More
On the outskirts of the Innovation Economy
Boston tech has an artist-in-residence, his name is Seth Minkin and he likes to draw NSFW bees
Seth Minkin
Starting this week, we are going to be doing a short series on careers at the outskirts of the innovation economy. We will be featuring creative entrepreneurs who have found their own unique, niche jobs in Boston's growing tech community. This week, we talk to Seth Minkin, the artist-in-residence at BzzAgent/dunnhumby. Read More
smart money
Smarterer announces $1.6M round of funding and launches new enterprise-focused product
(Image provided by Smarterer)

In terms of evaluating talent, not many job categories are more difficult than those in the rapidly growing technology and innovation sectors. In particular, marketing roles, social media manager positions, and development jobs are tricky positions to gauge a potential employee’s skill set and expertise.

Smarterer, the local skill assessment company, has established itself as a leader in evaluating talent and niche knowledge in non-traditional, mostly digital areas, including Twitter, Facebook, sales platform Salesforce, as well as Wordpress, HTML5, Microsoft Excel, and a host of others.

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