BzzAgent

4 stories
Less Bzz, more Buzz
Dunnhumby's Boston office moving out from the shadow of BzzAgent with new marketing technology
Photo via dunnhumby.com
In 2011, dunnhumby, a global marketing and advertising company headquartered in London, acquired BzzAgent, Boston-based social marketing and brand advocacy company founded by Dave Balter in 2001. Since then, BzzAgent and its "word-of-mouth" brand of marketing has continued to thrive as a part of dunnhumby, which is itself a subsidiary of multinational grocery and merchandise retailer Tesco. Read More
smart money
Smarterer announces $1.6M round of funding and launches new enterprise-focused product
(Image provided by Smarterer)

In terms of evaluating talent, not many job categories are more difficult than those in the rapidly growing technology and innovation sectors. In particular, marketing roles, social media manager positions, and development jobs are tricky positions to gauge a potential employee’s skill set and expertise.

Smarterer, the local skill assessment company, has established itself as a leader in evaluating talent and niche knowledge in non-traditional, mostly digital areas, including Twitter, Facebook, sales platform Salesforce, as well as Wordpress, HTML5, Microsoft Excel, and a host of others.

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