Social media is big business — and it should get even bigger as traditional ad spending continues moving to digital channels.
One of the beneficiaries of that shift is Nanigans. The five-year-old company, based in Boston, helps advertisers get the most out of their marketing budget by allowing them to target their digital ads and see how well they perform across hundreds of millions of social-media users.
Read MoreAdded advertising valueWith BrandFeed, Hill Holliday makes a push into products
It’s late afternoon, and several Hill Holliday staffers are sitting on a couch, sipping Pabst Blue Ribbons and staring at a large television screen covered in tiny dashboard gauges. Dials wave back and forth and the team — a mix of Web designers, app developers, and the ad agency’s other creatives — looks on, mesmerized.
The dashboard, known as BrandFeed, allows companies to track their social media campaigns on Facebook and Twitter in real time, helping them to determine how they can best allocate their advertising dollars, based on how well they’re being received online.
I must admit: even though Filene's closed almost ten years ago, I was a little sad to see the escalators, the stacks of sweaters, and the perfume-spritzers gone. But the Watertown architecture firm Sasaki Associates has kept a few traces of the department store that was once part of every Bostonian's life as it transformed the top four floors of the landmark Downtown Crossing building into offices for Havas. Havas is a French communications conglomerate that owns Boston ad agency Arnold Worldwide; Debi Kleiman, an executive vice president at Havas Media and former director of the trade group MITX, gave me an early look at the space last week.
Read MoreHave we got a deal for you...Coming soon: Two more apps that will serve up location-specific offers
By Brianna Vieira
On April 11 to April 12, Boston University's student-run PR agency, PRLab, teamed up with BU's student-run ad agency, AdLab, to host the second PRoBono event. Other on-campus organizations joined the event as well including Ad Club, BU’s Public Relations Student Society of America, the COMmunicator (the official newsletter of the Department of Mass Communication, Advertising and Public Relations, run entirely by students), and Open Web (an on-campus web development group devoted to creating websites for nonprofit organizations). Read More
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