Advertising

8 stories
Pixability banks $18.2 million to help big brands connect with online video viewers
Pixability-Office-4063
Don't fear the pivot, says Pixability chief executive Bettina Hein. When she started the company in 2008, in the thick of the recession, the mission was to help small businesses make marketing videos cheaply. Pixability would even mail out a Flip video camera — remember those? — that business owners could shoot with. Pixability would edit the footage, adding logos, titles, and a soundtrack. Read More
Fiksu lays off 10 percent of workforce, CFO departs as IPO plans hit a wall
(Shutterstock)
Fiksu, a mobile marketing technology company that last year said it had surpassed $100 million in annual revenue, has laid off about 10 percent of its workforce as part of a reorganization, chief executive Micah Adler said. Chief financial officer Ken Goldman has also left the company effective today, less than a year after coming on board to help Fiksu prepare for a possible initial public offering. Read More
Building Buzz
Nanigans gets $24M for social media ad-tech expansion
Nanigans
Social media is big business — and it should get even bigger as traditional ad spending continues moving to digital channels. One of the beneficiaries of that shift is Nanigans. The five-year-old company, based in Boston, helps advertisers get the most out of their marketing budget by allowing them to target their digital ads and see how well they perform across hundreds of millions of social-media users. Read More
Added advertising value
With BrandFeed, Hill Holliday makes a push into products
John Running, director of Hill Holiday's Project Beacon team, meets with the team at their office in Boston. Jessica Rinaldi/Globe Staff
It’s late afternoon, and several Hill Holliday staffers are sitting on a couch, sipping Pabst Blue Ribbons and staring at a large television screen covered in tiny dashboard gauges. Dials wave back and forth and the team — a mix of Web designers, app developers, and the ad agency’s other creatives — looks on, mesmerized. The dashboard, known as BrandFeed, allows companies to track their social media campaigns on Facebook and Twitter in real time, helping them to determine how they can best allocate their advertising dollars, based on how well they’re being received online. Read More
The escalators are gone
First look: Filene's transformed into new office for communications firm Havas
Gone are the mannequins and automatic mark-downs. The new major tenant of the landmark Filene's building is Havas, the French advertising  & public relations company.
I must admit: even though Filene's closed almost ten years ago, I was a little sad to see the escalators, the stacks of sweaters, and the perfume-spritzers gone. But the Watertown architecture firm Sasaki Associates has kept a few traces of the department store that was once part of every Bostonian's life as it transformed the top four floors of the landmark Downtown Crossing building into offices for Havas. Havas is a French communications conglomerate that owns Boston ad agency Arnold Worldwide; Debi Kleiman, an executive vice president at Havas Media and former director of the trade group MITX, gave me an early look at the space last week. Read More
Have we got a deal for you...
Coming soon: Two more apps that will serve up location-specific offers
Screenshot from Epoque's website.
How many times have you heard this scenario pitched: You're walking down Newbury Street looking for lunch, when suddenly your phone chimes with a geographically-relevant offer. If you go just one block down, you can get 25 percent off lunch at a new French bistro (your favorite cuisine!) Read More
Global Biz Hub
BU PRLab hosts second PRoBono event
PRLab probono
By Brianna Vieira On April 11 to April 12, Boston University's student-run PR agency, PRLab, teamed up with BU's student-run ad agency, AdLab, to host the second PRoBono event. Other on-campus organizations joined the event as well including Ad Club, BU’s Public Relations Student Society of America, the COMmunicator (the official newsletter of the Department of Mass Communication, Advertising and Public Relations, run entirely by students), and Open Web (an on-campus web development group devoted to creating websites for nonprofit organizations). Read More