Ad tech

18 stories
Added advertising value
With BrandFeed, Hill Holliday makes a push into products
John Running, director of Hill Holiday's Project Beacon team, meets with the team at their office in Boston. Jessica Rinaldi/Globe Staff
It’s late afternoon, and several Hill Holliday staffers are sitting on a couch, sipping Pabst Blue Ribbons and staring at a large television screen covered in tiny dashboard gauges. Dials wave back and forth and the team — a mix of Web designers, app developers, and the ad agency’s other creatives — looks on, mesmerized. The dashboard, known as BrandFeed, allows companies to track their social media campaigns on Facebook and Twitter in real time, helping them to determine how they can best allocate their advertising dollars, based on how well they’re being received online. Read More
The Akamai of Ad Tech
Still in stealth, nToggle gets $5.6 million to bring more efficiency to programmatic advertising
Adam Soroca, chief executive of nToggle (photo via nToggle)
Sometimes, the interest that investors have in a new company or product comes down to the people involved in the project. This was true for the yet-to-launch startup Driftt, a company founded by former HubSpotters David Cancel and Elias Torres as well as a couple of Twitter Boston engineers. Driftt is still in stealth mode (meaning very little has been divulged publicly about its product), but managed to raise $15 million in funding in January. Boston-based nToggle, an advertising tech company which has also not fully disclosed what it is working on, announced today that it has raised $5.6 million. Read More
Out of the Boxx
Promoboxx to pull manufacturers and independent retailers into the advertising future
Promoboxx chief executive Ben Carcio. Image via YouTube
Promoboxx is quite unlike many of the other startups who took part in the Techstars Boston 2011 class in that it hasn't received a large Series A or Series B round of investment funding. The great thing for Promoboxx is that it hasn't had to raise money since its initial early stage funding. So you may not have heard much about the company founded and led by chief executive Ben Carcio, since journalists like myself are only interested in sexy news like a new financing round or the sudden departure of a key employee.  Read More
Growing to new Heights
Jebbit partners with Greater Media Boston - How a twentysomething-led ad tech startup grows
Tom Coburn (left) and Jonathan Lacoste (right) image via Jebbit
While many young Bostonians are organizing new apartments or picking classes for the fall, Tom Coburn, Jonathan Lacoste, and the rest of the team at Jebbit are making deals to build better advertising engagement for companies like Coca Cola, Samsung, Microsoft, and many more well-known brands. Read More
The power of mobile
Jana Mobile creating a new currency for emerging markets
(Image via Jana Mobile)
I've heard Jana Mobile described as many things: a mobile ad platform, a new marketing framework, an organization changing the lives of people in emerging markets like India and Nigeria. However, the truly best way to describe the company, which you don't hear too often, is that Jana is the catalyst for a new global currency. Read More