A gallery at Boston's Museum of Fine Arts. (MFA photo.)

Think about the wall plaques or audio guides that shape your visit to a museum: They’re no different for visitors more interested in history than art, or those who want to dive deeply into a particular artifact and skim past others.

A Boston startup called Spotzer wants to change that, by letting you use a smartphone as your guide, and deploying Bluetooth “beacon” technology throughout museums so that you can chart your own course. The company just got its start last year, but it has already done pilot tests with institutions like the Boston Athenaeum, MIT’s List Visual Arts Center, and New York’s Neue Galerie — and Spotzer founder Brendan Ciecko is in the midst of wrapping the company’s first funding round.More →

Rob Gronkowski will be gearing up for Sunday's game. Photo: Barry Chin/Globe Staff.

Most of the chatter about busses and the New England Patriots recently has centered on Rob Gronkowski’s new party bus. But early stage startup Skedaddle is doing something special this weekend to gain attention for its new bus charter reservation service by offering a free round-trip shuttle from Boston to Gillette Stadium for Sunday’s AFC Championship game.More →