Just as the Internet has learned to track your digital habits, sending you ads that follow your buying and surfing patterns, programmatic television advertising promises to make television ads more direct and personalized to consumers' habits.
This week, Somerville-based programmatic TV advertising company clypd announced that it has released a standalone enterprise-focused product that it hopes will allow the company to tap more deeply into the $80 billion television ad market. Read MoreOrange CrayonCrayon opens new palette to web designers and marketers
For the first part of Jonah Lopin's life, the color orange loomed large. The Newton native grew up to become a Newton North Tiger, and was surrounded by the school's signature orange and black. Fast forward a decade, and you would have found him walking through the doors of Cambridge-based, orange-loving HubSpot as the inbound marketing company's sixth employee.
While one would think that Lopin would keep the tangerine-tinged streak going with his latest project for his startup M80 Labs, he actually dipped into the entire color palette for the rainbow-hued design sensibilities of his new a website design search engine, Crayon. Read More
In a partnership that promises to be a kind of Yelp for meds, pharmacy giant Walgreens Boots Alliance Inc. is collaborating with PatientsLikeMe of Cambridge to host information about side effects for more than 5,000 medications on its website.
When customers log into walgreens.com, they will be able to see a list of most common reactions to medications and the severity with which they occur, aggregated from PatientsLikeMe’s database of information reported by patients who are taking those treatments. Read MoreNo HibernatingSqrrl raises $7.1 million for its NSA-rooted security risk detection software
There are numerous potential threats to Internet security: lone-wolf hackers, state-sponsored cyber attacks, or identity and data theft, for example. But one of the most difficult cybersecurity challenges to identify and prevent are the Edward Snowdens — the players already inside an organization who are looking to steal or share sensitive information.
Today, Cambridge-based Sqrrl, which uses data analytics to fight Internet security threats, including from those known as 'determined insiders' like Snowden, announced that it has raised $7.1 million in new funding. Read MoreAdded advertising valueWith BrandFeed, Hill Holliday makes a push into products
It’s late afternoon, and several Hill Holliday staffers are sitting on a couch, sipping Pabst Blue Ribbons and staring at a large television screen covered in tiny dashboard gauges. Dials wave back and forth and the team — a mix of Web designers, app developers, and the ad agency’s other creatives — looks on, mesmerized.
The dashboard, known as BrandFeed, allows companies to track their social media campaigns on Facebook and Twitter in real time, helping them to determine how they can best allocate their advertising dollars, based on how well they’re being received online.