Community Building
Harvard’s new Ed Portal serves as a conduit to the community
The science room at the new Harvard Ed Portal, opening this weekend in Allston. (Photo via Harvard Ed Portal)
The perks of having a world class university as your next door neighbor are getting even better for the residents of Allston. On Saturday, Harvard University will celebrate the opening of its new Ed Portal community center, a 12,000-square-foot space that will be a hub for tutoring programs, education efforts, and performances. Read More
Programmatic Mad Men
Clypd opens up more programmatic television tools to ad firms and media companies
The clypd team (Photo via clypd)
Just as the Internet has learned to track your digital habits, sending you ads that follow your buying and surfing patterns, programmatic television advertising promises to make television ads more direct and personalized to consumers' habits. This week, Somerville-based programmatic TV advertising company clypd announced that it has released a standalone enterprise-focused product that it hopes will allow the company to tap more deeply into the $80 billion television ad market. Read More
Orange Crayon
Crayon opens new palette to web designers and marketers
Image via @Crayon Twitter account
For the first part of Jonah Lopin's life, the color orange loomed large. The Newton native grew up to become a Newton North Tiger, and was surrounded by the school's signature orange and black. Fast forward a decade, and you would have found him walking through the doors of Cambridge-based, orange-loving HubSpot as the inbound marketing company's sixth employee. While one would think that Lopin would keep the tangerine-tinged streak going with his latest project for his startup M80 Labs, he actually dipped into the entire color palette for the rainbow-hued design sensibilities of his new a website design search engine, Crayon.   Read More
Grand Theft (Electric) Autos
The A123 v. Apple lawsuit - Apple cars, failed battery makers, and noncompetes
(MARK LENNIHAN/ASSOCIATED PRESS)
A123 Systems, a Waltham-based maker of lithium ion batteries, has filed a lawsuit on the basis of broken noncompete agreements against Apple Inc. that claims the tech company poached some of its prominent electric car battery engineers, according to a recent report from Reuters. Read More
Game Quest
UPDATE: Sega buys local game maker Demiurge Studios, but doesn't get rights to popular 'Marvel Puzzle Quest'
An image from “Shoot Many Robots” by Demiurge.
Video game company Sega has bought a Cambridge-based mobile game developer, marking the Japanese company’s first foray into the Boston video game scene. Tokyo-based Sega Networks Co. said this morning that it had bought three companies, including Demiurge Studios, a developer with 35 employees. Terms of the deals weren’t disclosed. Read More
Yelp for meds
Walgreens partners with PatientsLikeMe for online information on drug reactions
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In a partnership that promises to be a kind of Yelp for meds, pharmacy giant Walgreens Boots Alliance Inc. is collaborating with PatientsLikeMe of Cambridge to host information about side effects for more than 5,000 medications on its website. When customers log into walgreens.com, they will be able to see a list of most common reactions to medications and the severity with which they occur, aggregated from PatientsLikeMe’s database of information reported by patients who are taking those treatments. Read More
No Hibernating
Sqrrl raises $7.1 million for its NSA-rooted security risk detection software
Left to right: Adam Fuchs, co-founder and CTO; Mark Terenzoni, CEO; Ely Kahn, co-founder and Director of Business Development.(Photo via Liz Linder Photography)
There are numerous potential threats to Internet security: lone-wolf hackers, state-sponsored cyber attacks, or identity and data theft, for example. But one of the most difficult cybersecurity challenges to identify and prevent are the Edward Snowdens — the players already inside an organization who are looking to steal or share sensitive information. Today, Cambridge-based Sqrrl, which uses data analytics to fight Internet security threats, including from those known as 'determined insiders' like Snowden, announced that it has raised $7.1 million in new funding. Read More
Added advertising value
With BrandFeed, Hill Holliday makes a push into products
John Running, director of Hill Holiday's Project Beacon team, meets with the team at their office in Boston. Jessica Rinaldi/Globe Staff
It’s late afternoon, and several Hill Holliday staffers are sitting on a couch, sipping Pabst Blue Ribbons and staring at a large television screen covered in tiny dashboard gauges. Dials wave back and forth and the team — a mix of Web designers, app developers, and the ad agency’s other creatives — looks on, mesmerized. The dashboard, known as BrandFeed, allows companies to track their social media campaigns on Facebook and Twitter in real time, helping them to determine how they can best allocate their advertising dollars, based on how well they’re being received online. Read More