Added advertising value
With BrandFeed, Hill Holliday makes a push into products
John Running, director of Hill Holiday's Project Beacon team, meets with the team at their office in Boston. Jessica Rinaldi/Globe Staff
It’s late afternoon, and several Hill Holliday staffers are sitting on a couch, sipping Pabst Blue Ribbons and staring at a large television screen covered in tiny dashboard gauges. Dials wave back and forth and the team — a mix of Web designers, app developers, and the ad agency’s other creatives — looks on, mesmerized. The dashboard, known as BrandFeed, allows companies to track their social media campaigns on Facebook and Twitter in real time, helping them to determine how they can best allocate their advertising dollars, based on how well they’re being received online. Read More
Museum, meet Cuseum
Art tech startup Cuseum, formerly Spotzer, raises $1.2 million in seed funding
Photo provided by Cuseum
Cuseum, a museum technology startup, announced this morning that it has raised $1.2 million in seed funding. Cuseum focuses on mobile technology for the art and cultural sector, allowing museumgoers to have more personalized experiences interacting with art in exhibits and galleries. The startup has also debuted a name change; it was formerly known as Spotzer. Read More
Change for Good
Changing Environments raises $1 million to connect municipalities, citizens, and the Internet
(From left to right) Nan Zhao, Jutta Friedrichs, FKA's Chris Lynch, and Sandra Richter.
Changing Environments, a Cambridge-based Internet of Things startup, is trying to improve the way communities and its citizens interact. The company has created a network for civic-minded app developers and organizations to connect with mobile phone users through sensor-connected "urban appliances." Read More
Party people
Jobble wants to create a marketplace for event staffers
From left: Jobble founders Corey Bober, Zack Smith, and Matthew Osofisan.
Your company is throwing a cocktail shindig and you need someone to staff the check-in table for two hours. How do you fill that kind of extremely short-term gig? A startup with roots on two local campuses, Jobble, has built a mobile app and website that will try to supply a solution. Jobble is a marketplace for event staffers available for such tasks as handing out flyers at a festival or helping assemble a trade show booth. The startup will handle payments to event staffers, taking a 20 percent fee off the top. Jobble says it has seven companies lined up to beta test the service. Read More
to track a killer
Dimagi gets USAID funding to bring Ebola tracking apps to West Africa
Health workers in Guinea are trained to use Dimagi's CommCare tool. (Photo: Dimagi)
A Cambridge firm is one of 12 groups that will receive a portion of $6 million from the US Agency for International Development for creating a tech-based aid to tackle the Ebola outbreak in West Africa. Dimagi’s strength is mobile health communication and its core product is called CommCare. The platform supplies health workers who aren’t app developers a set of simple building blocks that they can tailor to their needs, helping them to manage patient records, set up databases and data-entry systems, or communicate with their co-workers in the field, for example.  Read More
Data Tamer
Tamr unleashes new products, announces new partnership
Andy Palmer (top), Alan Wagner, and Nidhi Aggarwal of Tamr.
Cambridge-based Tamr is making a few announcements this week out in Silicon Valley at the Strata + Hadoop World conference. Tamr, a big data for business intelligence company, is sharing news that it is launching new solutions to help businesses sift through and organize enterprise data for easier analysis, that it is releasing a new platform for companies to access unified data in a faster and simpler way, and that it has added new large enterprise customers as well as a new a strategic partner in New Jersey-based Knowledgent. Read More
The wayback machine
Why did YouTube win? An interview with co-founder Chad Hurley from 2005
YouTube co-founders Chad Hurley and Steve Chen. (File photo / Associated Press.)
If you remember the way video was handled on the Internet a decade ago, it was a pretty sloppy situation. Netflix was still two years away from launching its streaming service, and Apple hadn't yet introduced video to its iTunes online store. To watch something, you often had to download special video player software, or sit and wait while a QuickTime movie downloaded. And if you wanted to upload video of your own, you had to navigate a sea of different formats — and restrictions on file size. When I wrote a story for the New York Times in October 2005 about the various companies that wanted to make it simpler to share and view video online, it was tough to tell who was going to win. One of the entrepreneurs I interviewed was Chad Hurley, who co-founded YouTube. (It launched ten years ago this month.) Read More