Somerville

28 stories

When a cold front moved into Somerville the middle of last week, the team at Understory sat by their computer screens, watching it engulf the city in real time. As part of a new partnership with the city, the weather tracking company is looking at Somerville as a giant lab to stress-test its novel design for a local weather monitor.

Just a year ago, Understory raised $1.9 million in funding, changed its name, and moved from Madison, Wis., to Boston to join the Bolt hardware accelerator. It is currently based at the Somerville incubator Greentown Labs, and so this project provides the company with an opportunity to tinker with its new technology in its backyard. For the city, it’s a first shot at gathering high-density weather data that it can put to use during events like snowstorms.More →

Need a desk in Bangalore one week and Davis Square the next?

TechHub, which operates a network of co-working spaces in India, Romania, Latvia, and the United Kingdom, plans to open in Somerville this month. And much like a card that will give you access to frequent flier lounges, a TechHub membership will let you work in any of the locations as you jet around the globe. TechHub was founded in London in 2010.More →

Just as the Internet has learned to track your digital habits, sending you ads that follow your buying and surfing patterns, programmatic television advertising promises to make television ads more direct and personalized to consumers’ habits.

This week, Somerville-based programmatic TV advertising company clypd announced that it has released a standalone enterprise-focused product that it hopes will allow the company to tap more deeply into the $80 billion television ad market.More →

Ministry of Supply, the Boston-based fashion outfit that uses space-age materials in its designs, has been on a roll as of late, having opened storefronts on both coasts within the last eight months.

The company continued its recent run of success with the launch of the all-new “Mercury cardigan” this week in collaboration with The Grommet, a Somerville firm that helps small companies and individual entrepreneurs bring their products to market.More →

Yesterday, we looked at how beer culture plays a role as a team builder and a recruiting tool for startups. One of the companies featured, Clypd, a data-driven television advertising platform based in Somerville’s Davis Square, was singled-out for its great bar (with iced coffee on draft) and awesome craft beer selection.

Well, now you have a chance to check out Clypd‘s great office, drink some beers, and network with other tech folks, all for a great cause.More →