Social Media

43 stories

You see your girlfriend chatting with an attractive guy you don’t know. As you near, he scurries away. You get suspicious. Would you have felt better if he had stuck around till you arrived?

Now consider this: Are you more likely to fly into a jealous rage if your significant other has Facebook contact with an attractive person you don’t know or if he or she is doing it on Snapchat?More →

Anti-smoking campaigns have long relied on broader media campaigns to help convey the dangers of tobacco use. But is that the best way to do it? Might it be more effective to work directly within the channels that smokers already pay attention to?

Such was the premise behind a study recently conducted by Rebecca J. Haines-Saah, a health sociologist at the University of British Columbia, and published in the Journal of Medical Internet Research. Haines-Saah has spent her career looking at how the health habits of young adults are portrayed in the media, something she said she first started thinking about while working as an actress in the late ’80s and early ’90s on the hit Canadian television show “Degrassi Junior High.”More →

Millions of Americans battle anxiety disorders and depression, conditions that sap social ties and leave sufferers vulnerable if they lack a viable support system. Now, a group of researchers with ties to the Massachusetts Institute of Technology are creating a private social network where people can anonymously share their daily struggles, and also find kinship.

While the forum won’t replace professional treatment or therapy, Robert Morris, who created the system as a graduate student at the MIT Media Lab, said it does show promise as a reliable support for people battling stress.More →

Social media is big business — and it should get even bigger as traditional ad spending continues moving to digital channels.

One of the beneficiaries of that shift is Nanigans. The five-year-old company, based in Boston, helps advertisers get the most out of their marketing budget by allowing them to target their digital ads and see how well they perform across hundreds of millions of social-media users.More →