Anti-smoking campaigns have long relied on broader media campaigns to help convey the dangers of tobacco use. But is that the best way to do it? Might it be more effective to work directly within the channels that smokers already pay attention to?
Such was the premise behind a study recently conducted by Rebecca J. Haines-Saah, a health sociologist at the University of British Columbia, and published in the Journal of Medical Internet Research. Haines-Saah has spent her career looking at how the health habits of young adults are portrayed in the media, something she said she first started thinking about while working as an actress in the late ’80s and early ’90s on the hit Canadian television show “Degrassi Junior High.”More →