Real estate

27 stories

In a move that’s familiar to anyone who has watched real estate agents make neighborhoods out of thin air, a group of state and municipal leaders and local business owners announced the creation of the new Charles River Mill District on Wednesday, designating a swath of land at the crosshairs of Waltham, Newton, and Watertown as yet another hub for innovation in the region.More →

Most people think of Zillow as a website where they can check out how much homes cost — their own house, their neighbors’ houses, and maybe even their dream home.

But as a business, Zillow’s primary target is actually real estate agents. The Seattle-based company makes most of its money selling online ads and other marketing services to real estate agents, who want to be seen by all of those people snooping on home prices. More →

Last week, Banana Republic created some  (likely unwanted) buzz with the launch of its ‘The Startup Guy‘ line of clothing. While the look is pretty much khakis rolled up a bit too high, t-shirts under fitted blazers, half tucked in shirts, and business dress shorts, for some reason, the disjunction between Startup Guy (and the ponderous models sporting the gear) and the reality of what people at startups actually wear on a daily basis led to ridicule and mockery for the marketing misfire.More →