Music

15 stories

Panos Panay, chief of the school’s year-old Institute for Creative Entrepreneurship, sought out PureTech’s Sync Project after he heard its founders introduce their idea at SXSW this past March. Sync’s goal is to bring together neuroscientists who study music and the mind, and companies that track biometric data like heart-rate and body temperature. Together, the team would have unique, data-rich insights into how Beyonce’s latest track influences your heart rate, for example, or how Taylor Swift’s new album could shift your blood pressure.More →

Ten years ago, Gogi Gupta started a business at the Cambridge Innovation Center with little more than a computer and an abundance of ideas about how music labels could do a better job marketing their artists online. Today, his company Gupta Media has 43 employees and is a major player in the music industry, running digital marketing for every major star, including all the top nominees at Sunday’s Grammy awards.

His work for Taylor Swift, Sam Smith, Sia and other best-selling artists is featured in today’s Boston Globe. BetaBoston sat down with Gupta to talk about getting started as an entrepreneur, pitching to clients and making water disappear from a cup.More →