When Nathan Sharp launched the shopping app Nifti a few years ago, he set out to solve a problem: The online shopping experience was ineffective, and it was rather impossible to monitor the random nature of prices on the Web. The company set up a way for shoppers to track the prices of individual products and get notified when they drop beneath a consumer-selected threshold. Basically, the application allows shoppers to automate deal-finding and helps makes the decision of when to buy a product for you.
Now, with spinoff Cinch Polls, Sharp is not just trying to take the agony out of having to decide when to buy something, but instead, is trying to take the pain out of decision-making in general. Cinch is, in a nutshell, crowdsourced advice.More →