MassChallenge

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If you think that the interruptive advertisements at the beginning of YouTube videos are as far as the Google-owned video network can go in terms of online video advertising, you’d be mistaken. A local company has figured out a way to leverage the popularity of a growing number of young YouTube personalities that have large numbers of online followers.

Grapevine, a Boston-based YouTube native marketing startup, announced today that it has raised $1.1 million in funding. The company, which was awarded $50,000 as a MassChallenge Gold Award winner in the fall, connects YouTube stars with lifestyle, fashion, and beauty brands to advertise its products.More →