Marketing

19 stories

Fiksu, a mobile marketing technology company that last year said it had surpassed $100 million in annual revenue, has laid off about 10 percent of its workforce as part of a reorganization, chief executive Micah Adler said.

Chief financial officer Ken Goldman has also left the company effective today, less than a year after coming on board to help Fiksu prepare for a possible initial public offering.More →

If you’ve ever said, “markets are conversations” you’re quoting the words of The Cluetrain Manifesto, the ’90s-era opus on the promise of the Web. David Weinberger and Doc Searls (two of the original authors of Cluetrain) are publishing another provocative work today called New Clues. I caught up with them this week to hear about the project. None of us wants to be clueless, so go ahead, check it out; here’s the link to their page: New Clues.More →

The first heavily marketed products that claim to use graphene — the substance that potentially will revolutionize many industries — appeared this year. One of those products — a tennis racket from the Head company, is a triumph of marketing. It’s less than clear whether the so-called graphene tennis racket, which is selling very well indeed (and there are now many slightly different models), is a triumph of engineering.More →