An executive shakeup at software company HubSpot didn’t seem to worry investors, who left the company’s stock largely unchanged Thursday after disclosures that HubSpot’s marketing chief was fired for trying to obtain an unpublished book manuscript about the company.More →
HubSpot is establishing a $3 million loan fund earmarked for hiring at the smaller marketing agencies which sell its software. Those agencies can have trouble getting traditional loans because they have smaller cash flows and little collateral, HubSpot’s CEO said.More →
Some of the biggest names in tech are pouring more money into digital ads that can follow shoppers around the store, ready to light up a smartphone screen when marketers think the time is right for a little nudge.More →
Fiksu, a mobile marketing technology company that last year said it had surpassed $100 million in annual revenue, has laid off about 10 percent of its workforce as part of a reorganization, chief executive Micah Adler said.
Chief financial officer Ken Goldman has also left the company effective today, less than a year after coming on board to help Fiksu prepare for a possible initial public offering.More →
If you’ve ever said, “markets are conversations” you’re quoting the words of The Cluetrain Manifesto, the ’90s-era opus on the promise of the Web. David Weinberger and Doc Searls (two of the original authors of Cluetrain) are publishing another provocative work today called New Clues. I caught up with them this week to hear about the project. None of us wants to be clueless, so go ahead, check it out; here’s the link to their page: New Clues.More →
The first heavily marketed products that claim to use graphene — the substance that potentially will revolutionize many industries — appeared this year. One of those products — a tennis racket from the Head company, is a triumph of marketing. It’s less than clear whether the so-called graphene tennis racket, which is selling very well indeed (and there are now many slightly different models), is a triumph of engineering.More →
Whether you’re selling electronics, sneakers, or even new cars, you need to be reaching your buyers where they are. And right now, that is YouTube. No one’s Googling your product, they aren’t catching your TV ads; they are spending hours on YouTube watching your product getting unboxed or worn or driven.More →