Marketing tech

16 stories

In 2011, dunnhumby, a global marketing and advertising company headquartered in London, acquired BzzAgent, Boston-based social marketing and brand advocacy company founded by Dave Balter in 2001. Since then, BzzAgent and its “word-of-mouth” brand of marketing has continued to thrive as a part of dunnhumby, which is itself a subsidiary of multinational grocery and merchandise retailer Tesco.More →

The Boston Bruins postseason is fast approaching, but in local business circles, the playoffs might as well be called schmooze season. As the hockey team tries to win the Stanley Cup, companies will try to win new accounts while entertaining prospective clients at TD Garden.

Now, the arena is making a new effort to grease the skids with the launch of the TD Garden Business Network, an exclusive social media club designed to get corporate leaders shaking hands and discussing deals during Garden events.More →

The Red Sox have among the most passionate followers in the sporting world. There’s just one problem: They’re getting old.

As the team opens another season at Fenway Park on Friday, it is also launching a new effort to increase fan engagement through digital channels, including social media and streaming video, with an eye toward adding younger members to Red Sox Nation, both kids and young adults alike who may be more facile with a smartphone than a baseball bat.More →