14 stories

Localytics, the Boston-based app analytics and marketing company, turned heads last month when it raised $35 million in a Series D round. The influx of cash — it’s raised $58 million in total — made Localytics the most well-funded startup to come out of the competitive Techstars accelerator program.

Today, it’s become clearer what that money could be going toward: the company announced the acquisition of Splitforce, a three-year-old startup that helps companies test their apps, for an undisclosed sum.More →

Since it first launched in the spring of 2009, Downtown Crossing-based web marketing firm Localytics has been the most successful — in terms of investment funding raised — Boston Techstars alum for quite some time. But today, with a new $35 million round of funding, the company has raised more investment money than any other company that has taken part in the nationally recognized program.More →

It’s been difficult to accomplish anything in the past few weeks, what with the broken MBTA, snow-blocked roads, and the blistering cold. However, while we’ve been trapped indoors thanks to snow, we’ve still been able to distract ourselves with games, books, and news — on our phones.

The Boston-based marketing and analytics platform Localytics reports that on our snowiest days this February, overall app use by consumers increased by upwards of 30 percent.More →

Good talent is at such a premium for Boston tech companies, especially for those startups looking for experienced design, engineering, and development folks, that many resort to various gimmicks and enticements to attract that coveted “new hire.” While the good old fashioned, “Let’s throw buckets full of money at this techie”  practice is still alive and well, some startups (especially early stage ones) can’t afford that approach. So they get creative.

A lot of companies have found that there is no easier way to win the hearts and minds of prospective employees (and to delight current hardworking startup-ers) than with rivers and rivers of sweet, ice cold beer. More →