Izhar Armony

3 stories

So much happens in five years…

In 2010, I covered the initial funding of a Cambridge startup called Performable, which was out to help websites hold on to more of their visitors. In 2015, those same two entrepreneurs are collecting capital for a new idea, Driftt, from the same venture capital firm that initially backed Performable, CRV. Between 2010 and 2015, they got acquired by HubSpot for $20 million, helped that company rebuild its digital marketing product and grow its software development team, and left in September 2014, just before HubSpot’s IPO.More →

Big news being announced this afternoon at HubSpot, the digital marketing startup widely regarded to be on the verge of an initial public offering: David Cancel, the Cambridge company’s chief product officer, plans to leave in September, along with Elias Torres, an engineering vice president. The duo joined HubSpot in 2011, when HubSpot paid $20 million for their 20-person startup, Performable, in its biggest acquisition to date.More →