Advertising

17 stories

Don’t fear the pivot, says Pixability chief executive Bettina Hein.

When she started the company in 2008, in the thick of the recession, the mission was to help small businesses make marketing videos cheaply. Pixability would even mail out a Flip video camera — remember those? — that business owners could shoot with. Pixability would edit the footage, adding logos, titles, and a soundtrack.More →

Fiksu, a mobile marketing technology company that last year said it had surpassed $100 million in annual revenue, has laid off about 10 percent of its workforce as part of a reorganization, chief executive Micah Adler said.

Chief financial officer Ken Goldman has also left the company effective today, less than a year after coming on board to help Fiksu prepare for a possible initial public offering.More →

Social media is big business — and it should get even bigger as traditional ad spending continues moving to digital channels.

One of the beneficiaries of that shift is Nanigans. The five-year-old company, based in Boston, helps advertisers get the most out of their marketing budget by allowing them to target their digital ads and see how well they perform across hundreds of millions of social-media users.More →