Advertising

12 stories

Don’t fear the pivot, says Pixability chief executive Bettina Hein.

When she started the company in 2008, in the thick of the recession, the mission was to help small businesses make marketing videos cheaply. Pixability would even mail out a Flip video camera — remember those? — that business owners could shoot with. Pixability would edit the footage, adding logos, titles, and a soundtrack.More →

Fiksu, a mobile marketing technology company that last year said it had surpassed $100 million in annual revenue, has laid off about 10 percent of its workforce as part of a reorganization, chief executive Micah Adler said.

Chief financial officer Ken Goldman has also left the company effective today, less than a year after coming on board to help Fiksu prepare for a possible initial public offering.More →

Social media is big business — and it should get even bigger as traditional ad spending continues moving to digital channels.

One of the beneficiaries of that shift is Nanigans. The five-year-old company, based in Boston, helps advertisers get the most out of their marketing budget by allowing them to target their digital ads and see how well they perform across hundreds of millions of social-media users.More →

It’s late afternoon, and several Hill Holliday staffers are sitting on a couch, sipping Pabst Blue Ribbons and staring at a large television screen covered in tiny dashboard gauges. Dials wave back and forth and the team — a mix of Web designers, app developers, and the ad agency’s other creatives — looks on, mesmerized.

The dashboard, known as BrandFeed, allows companies to track their social media campaigns on Facebook and Twitter in real time, helping them to determine how they can best allocate their advertising dollars, based on how well they’re being received online.More →

By Brianna Vieira

On April 11 to April 12, Boston University’s student-run PR agency, PRLab, teamed up with BU’s student-run ad agency, AdLab, to host the second PRoBono event. Other on-campus organizations joined the event as well including Ad Club, BU’s Public Relations Student Society of America, the COMmunicator (the official newsletter of the Department of Mass Communication, Advertising and Public Relations, run entirely by students), and Open Web (an on-campus web development group devoted to creating websites for nonprofit organizations).More →