Chef Nightly, a Boston startup that offered a quick way to order food deliveries via smartphone, is closing down less than a year after launching.
In a blog post, CEO Michael Sheeley said Chef Nightly couldn’t raise the investment cash needed to leap ahead of competitors who were offering new takes on the old routine of getting a pizza delivered to your door.
Instead of showing menu listings from specific restaurants, Chef Nightly’s app allowed customers to select the kinds of food they’d like to eat. It also would make suggestions based on a customer’s preferences and previous orders.
But that wasn’t unique enough to make Chef Nightly stand out in a crowded market for startup companies offering food delivery services. It’s the second on-demand food service to shut down just this week: Berkeley, CA-based SpoonRocket announced it was shutting down on Tuesday.
“We focused on creating more transparency into the existing supply of restaurant food and simplifying the ordering process for users. That just wasn’t enough in a crowded marketplace,” Sheeley wrote. The news was first reported by Xconomy.