SessionM eyes London for first overseas location

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Boston startup SessionM, which makes loyalty rewards software for mobile brands, is scouting locations for its first international office in London.

The location has yet to be finalized, according to SessionM’s Vice President of Marketing Patrick Reynolds, though one possibility is London’s East London Tech Corridor, where hundreds of startups and large tech companies like Google have offices.

Headquartered in Boston with branches in Chicago, San Francisco, and New York, SessionM was co-founded by former Apple Inc. executive Lars Albright. Apple acquired Albright’s previous business, Quattro Wireless, formerly of Waltham, for an estimated $275 million in 2010.

Quattro made software that delivered ads to mobile phones. After selling his business Albright joined Apple as a director, a position he held for 18 months before leaving to start SessionM.

In 2011 Albright launched SessionM to give companies the tools to create customer loyalty programs and develop user bases. It’s raised $38.5 million in funding since, according to Bloomberg.

SessionM rewards user engagement by offering the digital equivalent of a coffee-punch card. In using an app running SessionM marketing software, a user earns points for performing some action on the app itself, like spending time consuming content or sharing a post. Once they’ve amassed a certain number of points, a reward is given that can be redeemed within the app, like a coupon or free premium subscription. 

SessionM software can also help brick-and-mortar stores market themselves via mobile apps. For example, a chain restaurant could offer a deal for a free soda via a push notification that is triggered when the user is nearby.

When used sparingly, “with an eyedropper, not a faucet,” Reynolds said that push notifications “allow people and brands to interact even when they’re not together in the app.”

SessionM has tapped Phillip Clement to lead the London office. Clement, an early employee of U.K. telecommunications company Vodafone, will serve as SessionM’s vice president of enterprise sales for Europe, the Middle East, and Africa.

The company said growing international demand for mobile marketing services was the reason for opening its first overseas location.

Globe correspondent Amanda Burke can be reached at amanda.burke@globe.com.
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