As couples celebrate Valentine’s Day with roses and romance, the unattached will be furiously scrolling through prospects on their phones, hoping their true love is just a swipe away.
But a new report suggests that online daters aren’t satisfied with the apps they trust with their love lives.
A report by Boston-area app quality and testing firm Applause ranked the most popular dating apps by consumer satisfaction. They fell far short of perfect, scoring an average of 44 points out of 100– a full 26 points lower than the average of all other apps in the app stores.
The research focused on apps with at least 2,000 user reviews in the Apple and Android app stores.
Those 97 apps were then ranked based on how many stars they had and what users said in their text reviews.
Ben Gray, author of the study, said that above all, users want dating apps to be fast and easy to use. And indeed, the top-ranked app, JustSayHi, with instructions right in the name, scored the highest, an 88, for its user-friendly interface and low-stakes terms of engagement.
JustSayHi lets users meet people in chat rooms. It also makes it easy to start video chatting with potential love interests — a feature Gray predicts will become a fixture on the app-based dating scene.
Rounding out the top five were Surge, Mingle, Jaumo, and OKCupid. Tinder, the industry leader in the hearts and minds of many, dropped a full 10 percentage points since last year. Just 40 percent of users reporting positive experiences using the app.
Two apps from the Boston area made the list. Moco, a free app by Boston-based JNJ Mobile that emphasizes flirty, casual chats, scored 55 percent in customer satisfaction. Cambridge’s own gay dating app Jack’d, developed by Online Buddies, scored 45 percent.
What in store for the future of matchmaker apps? Gray cites the success of Happn, an app that is geared towards women and alerts users when a match is nearby. He sees apps continuing to court women with features that prevent people from sending messages unless the match is mutual.
With so many apps to choose from, and over 400,000 singles in the Cambridge-Boston area, fear not this Valentines Day. A date is just a swipe away.
Globe correspondent Amanda Burke can be reached at firstname.lastname@example.org.
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