Burlington’s Everbridge tapped for Super Bowl emergency-alert texts

The exterior of Levi's Stadium is shown as the field is prepared for the Super Bowl 50 in Santa Clara, Calif.
The exterior of Levi's Stadium is shown as the field is prepared for the Super Bowl 50 in Santa Clara, Calif.

Everbridge has helped companies and public agencies deal with emergencies and major public events of all kinds, from a hacking attack on Sony to the Boston Marathon bombings and Pope Francis’ visit to the U.S.

For the first time, the Burlington-based company is handling communications for the biggest media event in America: the Super Bowl.

The city of Santa Clara, CA is using Everbridge’s service to send emergency alerts, safety updates, weather forecasts, and traffic information to people in the city and visiting for the championship game.

Santa Clara’s police department is providing the service through Nixle, a company Everbridge acquired about a year ago, which lets people opt into receiving text alerts.

People who sign up for the Super Bowl service will be contacted later to see if they want to add more information that would allow Everbridge’s clients to reach them on more devices in the future, chief executive Jaime Ellertson said. Everbridge also offers communications services that can reach people through mobile apps, social media, e-mail, and phone calls.

“As you can imagine, most people aren’t necessarily interested in hearing from the local county government or the mayor unless it’s at their choosing,” Ellertson said. “Now, when a hurricane’s approaching or when a guy has a gun at a school, all of a sudden, you’re very interested.”

Everbridge now has more than 8,000 public safety agencies as clients. It has about 450 employees,  more than 300 of them in the Boston-area office. The company sent more than 1 billion messages last year, Everbridge said.