CarGurus crosses pond, expands to UK


Cambridge-based car shopping and research website CarGurus Inc. has expanded to the United Kingdom, the company said Tuesday.

Started in 2007 by the cofounder of Newton-based travel site TripAdvisor, CarGurus uses an algorithm to rank local for-sale listings as either “great,” “good,” “fair,” or “overpriced.” It also rates dealers on their reputation. The company has 165 employees and says it is the second-largest car-shopping website in the United States, with a network of about 11,000 dealerships.

CarGurus’s expansion in the United Kingdom is the company’s first foray outside North America; it expanded to Canada in 2014. The private company told BetaBoston earlier this year that it has been profitable for years and expects to take in a little under $150 million in 2015.

In May, the tracking firm comScore said CarGuru’s daily traffic numbers had surpassed those of competitors AutoTrader and Kelley Blue Book, both of which have advertised heavily on television. EBay Motors remains out in front, however.

In the United Kingdom, CarGurus will launch with 200,000 car listings and partnerships with 3,500 dealerships. The company has free mobile apps for consumers and allows dealers to list their cars for free. It makes money in part by selling ads on its site and mobile apps to dealers.

“CarGurus has grown quickly and consistently based on a unique model that delivers for automotive shoppers and dealers alike,” said Langley Steinert, the company’s chief executive. “We have seen in the United States that when the car shopping process is transparent, everybody benefits. We believe that the UK automotive marketplace is seeking just this kind of transparency, and shoppers will appreciate the evolution that CarGurus brings to the region.”

CarGurus’ service powers the used and new car search feature on, which is owned by Boston Globe Media Partners LLC, owner of the The Boston Globe and BetaBoston.