AT&T postpaid customers can now accumulate up to 1,000 megabytes of free data per billing cycle.
Aquto, a Boston-based company in the sponsored data space, has furthered its partnership with AT&T to launch Data Perks, a mobile app that allows AT&T customers with postpaid data plans to receive mobile data as a perk by taking surveys, buying items, or trying out a product.
Susie Kim Riley, Aquto’s chief executive, said 40 to 50 brands have signed on, including Rosetta Stone, Fandango, and Hotel Tonight. Data is not deducted when a user is browsing in the Data Perks app.
The maximum amount of accumulated data that can be applied from the app to a user’s AT&T data plan is 1,000 megabytes per billing period. If a mobile user has a 3-gigabyte data plan, for example, 33 percent more data can be used without paying an overage fee (a gigabyte is 1,000 megabytes). Consumers can store and rollover unused data in the Data Perks app, and transfer the megabytes when needed.
Riley said Aquto is working with AT&T because the cell phone provider has other programs that benefit the consumer, such as the Plenti rewards program that involves points. She could not disclose if programs similar to Data Perks will be rolled out with additional US cell phone providers.
Aquto said in early October that it raised $8 million in Series B funding, bringing their total investments to more than $16 million.
The company, founded in 2012, also offers users the ability to engage with online content free of data charges in its “Zero Rating” program. And marketers can offer data to users when they download an app or reach new levels within the interface as part of “Data Rewards.” The difference between these two programs and the new Data Perks is that Data Perks is its own app.
Riley said Aquto is determining how the service providers, marketers, and consumers can collaborate and cooperate to bring more value to the consumer through sponsored data programs.
“Because you are giving [consumers] additional data, it’s enabling users to get something meaningful that encourages mobile engagement,” Riley said. “It puts the user in control of their data.”