Apparel startup Brunswick Park hopes to crowdfund its first collection

Brunswick Park co-founder Jess Garbarino, right, shoots a crowdfunding video with model Katie Sullivan.
Brunswick Park co-founder Jess Garbarino, right, shoots a crowdfunding video with model Katie Sullivan.

A new startup hopes to follow in the footsteps of Ministry of Supply, the men’s clothing company that Kickstarted its way into closets in 2012. Brunswick Park is prepping to launch a crowdfunding campaign later this month that will offer “performance apparel” for men and women. The company will start with four Merino wool jackets designed for the office and for workouts, made in Hong Kong.

Brunswick Park’s co-founders are Jessica Garbarino, who left the Boston public relations firm Fama PR last summer, and Alex Weaver, managing editor of the news site BostInno. Weaver plans to keep his day job, working on Brunswick Park as a side project.

Garbarino says that the startup hasn’t raised outside funding thus far. She and Weaver have been developing the clothing line with McGarry & Sons, a Boston-based design firm that counts Nike, Puma, and Tracksmith as clients.

Garbarino’s husband, BostInno and VentureApp co-founder Chase Garbarino, is serving as one of the startup’s models. “In our house, when your wife asks you to do a favor for her business, you put in some hair gel and strike a pose,” she writes via e-mail.

The Kickstarter campaign will try to raise about $25,000. As for the name Brunswick Park … Weaver graduated from Bowdoin College in Brunswick, Maine, and Garbarino grew up on a street called Brunswick Park in Melrose, north of Boston.

Scott Kirsner writes the Innovation Economy column every Sunday in the Boston Globe, in which he tracks entrepreneurship, investment, and big company activities around New England.
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