Comverse – no, not the shoe guys – changes name to Xura

Not these guys.
Not these guys.

The Wakefield telecom software company Comverse has changed its name to Xura Inc.

Comverse provides monetization and messaging technology to communication service providers such as Verizon and Vodafone, and says that 300 million customers touch its technology.

The company, its recent acquisition target Acision, and all its subsidiaries will rebrand as Xura and its ticker symbol will change to MESG (message — get it?), it said Wednesday. Previously, the company delivered a giant, shiny, X-shaped balloon to BetaBoston’s offices.

“We wanted a name that echoed our no-boundaries, anything-is-possible mindset, and Xura provided this through adaptation of the word ‘Aura,’ which imparts a sense of powerful, positive feeling all around you,” said Philippe Tartavull, Xura’s chief executive, in a statement.