After a four-year respite, Google will once again display Twitter posts among its search results.
Tweets will be included in English language searches within the Google app on iOS and Android devices starting Tuesday, Google said in a blog post. The feature will eventually be activated on laptop and desktop and include other languages.
The relationship will give Google a chance to keep up with and display social chatter and trends that tend to reach a crescendo around live events like the Super Bowl or election results. For Twitter it’s a chance to attract new users. Twitter sees visits from 302 million “monthly active users” and 80 percent of those access the network on a mobile device.
Twitter also announced the feature in a blog post published Tuesday.
— Twitter (@twitter) May 19, 2015
Up until 2011, tweets were part of the real-time results that Google delivered across platforms. But that relationship dissolved after the companies failed to renew the terms of the arrangement.
In February Bloomberg reported that Google and Twitter were nearing a deal that reopen the channels between social network and search engine. Tuesday’s announcement seems to mark the first rollout of that deal.