Changing the game for dogs: Cramer announces ‘Pawculus Rift’

It’s the first of April, which typically means that every company with a smart marketing team knows that with a bit of imagination they can drum up some free publicity. The folks at Boston-based marketing firm Cramer are no exception, only we have to admit that their new “product,” a virtual reality gaming system for dogs, is pretty cute: it’s the “Pawculus Rift.” Fetch will never be the same.

Janelle Nanos can be reached at janelle.nanos@globe.com. Follow her on Twitter @janellenanos.
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