ThinkingPhones Networks, a Cambridge-based cloud communications company, announced today that it has acquired New York City startup Contactive, a caller identity service that connects online profiles with telephone numbers to give users a more detailed picture of who may be calling.
In addition to Contactive’s Android call management application, ThinkingPhones also gets Contactive’s enterprise caller ID product Klink. Similar to its Android product, Klink gives enterprise customers real-time profiles of whoever may be calling. For businesses, having more detailed information on customers, partners, and potential sales targets could be indispensable for sales, marketing, and business intelligence.
Klink’s indexing algorithm instantly searches a caller’s name and phone number on Google, and pulls information from social networks, including Twitter and LinkedIn, giving businesses customers information not usually available through caller ID including pictures, location, and current job.
Only two years old, together, Contactive and Klink have more than 1.5 million users, and 20 employees. The financial details of the deal were not disclosed.
“We feel that business communications have been stuck in neutral for the past decade,” said Steve Kokinos, ThinkingPhones’ president and chief executive. “If you look at how people communicate these days, it’s text messages and mobile device. That has followed in the business world as well.”
Kokinos explained that the Klink acquisition allows ThinkingPhones to take business communications to the next level, “allowing businesses to figure out more information about who is out there to connect with.” For the ThinkingPhones chief executive, Contactive and Klink are at the intersection of big data, communications, and analytics, something Kokinos said is the future of communications. “The acquisition will enhance our services for both existing and future customers,” he added.
ThinkingPhones, which offers businesses a wide array of cloud-based communications services, announced $56 million in new funding in the fall from Technology Crossover Ventures and Bessemer Venture Partners. Since 2006, the company has raised more than $89 million in funding. Currently, the company has 250 employees, but Kokinos said that they plan to double that number in 2015.
“Our view is that the entire communications market is at the beginning of a big wave of innovation,” Kokinos added.
“We think that we can be the new big name to come out of that industry.”