This morning, the Pew Research Internet Project released a report that looked at the demographics of social networks. Among their key findings: The overall number of Facebook users has stalled and the number of Internet users over the age of 65 that use Facebook has grown to more than half.
Despite Facebook finding followers among retirement communities, other social networks have been trending younger. Instagram in particular has seen a significant amount of growth with 53 percent of Internet-using young-adults, defined as 18- to 29-year-olds, now on the site. That number increased from 37 percent in 2013.
Here are some other key findings of the survey:
- Twitter has seen an increase in younger, college educated urbanites, and most of their user base tends to be under 50.
- Pinterest continues to primarily cater to women, with 42 percent of women online using the service, compared to 13 percent of men.
- Another fact that makes sense: LinkedIn users tend to be college-educated. Fifty percent of Internet users with college degrees are on the site.
- Fifty-two percent of online adults use social media, a ten percent jump from 2013. However, the number of adults that use only one service has decreased. Among those who do only use one service, the most popular by far continues to be Facebook.
- Despite slowing growth, fully 58 percent of American adults continue to use Facebook. Seventy percent say they use the site daily, with 43 percent report logging on several times per day.
To conduct the survey, the Princeton Survey Research Associates International interviewed over the phone a nationally representative sample of 2,003 adults in the continental United States in September 2014.