Recommendation startup Nara Logics adds Jana Eggers as president

Nara CTO Nathan Wilson, President Jana Eggers, and CEO Tom Copeman.
Nara CTO Nathan Wilson, President Jana Eggers, and CEO Tom Copeman.

Tech exec Jana Eggers is returning to Boston after a three-year stint in South Carolina. Eggers, a former senior executive at Lycos, Intuit, and Spreadshirt, joined Cambridge-based Nara Logics this week as president. The personalization and recommendation startup has raised $7 million from investors since its founding in 2010.

Eggers headed south for a gig at Blackbaud, a publicly-traded firm that makes software for non-profits; she left that job last October.

Nara offers Android and iOS apps that suggest restaurants and hotels in different cities based on your stated likes and dislikes. But Eggers says that the startup is shifting more toward licensing its recommendation engine and underlying artificial intelligence software to businesses, including SingTel, a telecom company in Singapore. (A separate Nara site focuses on this enterprise pitch.)

Eggers says the new focus on selling the software to corporate customers “is about taking the technology and enabling it for lots of other businesses. Travel and tourism are two places, but everyone is looking for this kind of capability in e-commerce, marketing, customer relationship management, and logistics, like assigning the right driver to the right load.”

Eggers will work alongside CEO Tom Copeman and CTO Nathan Wilson; both were co-founders of the company. Based in East Cambridge, Nara has about twenty employees.

The company started out with a consumer focus, and Eggers says it won’t abandon the apps it has built. “Tom really looks at this as, we’re really founding another stage of the company, and they needed someone who knows how to do that,” Eggers says.

BetaBoston covered the company most recently in June.

Scott Kirsner writes the Innovation Economy column every Sunday in the Boston Globe, in which he tracks entrepreneurship, investment, and big company activities around New England.
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