Yesterday, Makemoji officially launched in the Apple App Store. The company, based in Los Angeles, touts itself as the first emoji social network.
Don’t know what an emoji is? They are the cute little faces and symbols that will pop up in the text messages, tweets, and Facebook posts of your more tech savvy (and sometimes your more sarcastic or comedically inclined) friends.
The company’s mobile app allows users to create their own emojis from scratch and share those creations with fellow users. The company’s founder and chief executive, Tyler Breton, described the concept as a kind of Instagram for emojis. “You have a news feed and followers, and you can see all the emojis that your connections make,” he explained. Once you create an emoji, you can text them out or share them to Facebook, Twitter, or Instagram.”
Breton, who went to Bentley University in Waltham, started Makemoji in October of 2013. For a while, he had been thinking of ways to replace words with symbols, making it easier for people who speak different languages to communicate.
“I was thinking about it for a long time and I was reading this article about how younger kids are using emojis in conversation and they are talking completely in emoji now,” Breton said. “I decided to use that as the medium and built this app to let people completely personalize their conversations.”
Tyler Breton said Makemoji has raised $1 million in funding thus far. Makemoji expects to release an Android app this fall.
For another interesting read on Makemoji, check out Lucia Peters writing for Bustle making an interesting point about the app allowing more “diversity” in the world of emojis.