Happier has brought on $2 million in new funding and a Constant Contact veteran as its first chief marketing officer to pursue its vision of bringing the self-improvement market into the digital age.
The Boston startup offers a social network, with 500,000 users, where the focus is on sharing the happy moments of life. Happier has also expanded into offering paid self-help courses for mobile in recent months, on subjects including meditation, yoga, and gratitude.
The aim of both offerings is to promote emotional wellbeing through simple daily actions.
“It’s not about becoming a master. It’s about having bite-sized experiences that you can do in a few minutes a day, that you can make a part of your lifestyle,” said Happier co-founder and chief executive Nataly Kogan.
In June, Happier hired Michelle Burtchell—who’d departed as a senior director in marketing at Constant Contact last year—as its first CMO. Burtchell had spent six years with the Waltham company, most recently leading growth and acquisition at the firm. She had been suggested for the CMO role by Constant Contact chief executive Gail Goodman, Kogan said.
Funding & growth
Happier also added $2 million in new funding in May from existing investors, who include Venrock and Resolute.vc, a fund from ex-Polaris venture capitalist Mike Hirshland. Happier has now raised $4.4 million since its founding in 2012.
Meanwhile, the startup moved from Fort Point into a new office on South Street in the Leather District a few weeks ago, and now has a dozen employees, up from eight earlier this year.
Kyle Alspach has worked in journalism in Massachusetts since 2005 and was one of the original staff writers at BetaBoston.
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