Google, under the YouTube arm of the company, has acquired local video content company Directr.
In a blog on their website, the company said that after being founded two years ago, “We are incredibly excited to take the next step on that journey and announce that we are joining the video ads team at YouTube.”
The blog post added that almost everything with Directr will stay the same, especially focusing on “helping businesses create great video quickly and easily.” The one major Google-y change? Directr will soon be free. Previously, plans ran from $25 to $400 a month.
The company made a shift to gearing its pre-edited video projects toward businesses recently, offering options such as a Kickstarter video and other marketing and advertising options. We collaborated with Directr (and the New England Venture Capital Association) on our “Beers with…” series.
Directr has raised $1.7 million from a group of VC funds and angels that includes NextView Ventures, Boston Seed Capital, Alexis Ohanian, Joe Caruso, and others.
I wonder if the company will be moving into Google’s new Cambridge campus?