Startup events for the week of July 21 (powered by Greenhorn Connect)


Here’s what you need to know about the top local events ahead this week. 

/ / / Monday, July 21

General Assembly – Branding for Startups: Proving and Scaling Customer Relationships
Description: This workshop will cover the basics of brand and explore new ways to identify your true value and form meaningful, scalable relationships with your customers.
Time: Monday, July 21, 6:30pm – 8:00pm
Place: GA Boston 51 Melcher St. Boston, MA 02210
Cost: $30

/ / / Tuesday, July 22

The Capital Network – Signing Your First Investor: Seed Financing & Navigating Convertible Debt
Description: Your funding journey will most likely happen in several rounds, but you have to start somewhere to get to that first milestone. Your first round of financing might not come from a large angel group, but could trickle in from friends, family, or a mix of a few angel investors.
Time: Tuesday, July 22, 8:30am – 10:30am
Place: Online, via Google hangout
Cost: Free

Email Strategy, Design and User Experience: Keys to Success
Description: Email has a bad rap: it’s been declared dead, called spam, and been sidelined by marketers and creatives alike. But email is one of the highest performing digital marketing channels, requiring its own unique set of content, marketing, and design considerations. In this session, you’ll learn how using performance-driven email design can drive email strategy, best practices and principles for getting users to take action, and simple strategies and A/B tests to maximize conversions.
Time: Tuesday, July 22, 6:30pm – 8:00pm
Place: GA Boston 51 Melcher Street Boston, MA 02210

/ / / Wednesday, July 23

Veer Summer Tech Bash
Description: Join Veer for an unforgettable night of summer fun in the WeWork dugout. Big screen TV’s, music by Dj Beatsomnia, and free booze make this a night that you don’t want to miss. Come for the fun and stay for the conversation as Boston’s startup community gather to network and talk about the latest trends. 21+.
Time: Wednesday, July 23, 6:00pm – 8:30pm
Place: WeWork, 51 Melcher St. Boston, MA
Cost: Free

Boston Front End Developers Meetup – Front End Town Hall a.k.a Ask the Hive Mind
Description: We’re going to (again) do something a little different this time – In informal discussions before and after, I’m always amazed at the variety and depth of knowledge present in the room at each meetup. So, instead of any set presentations, this meetup will be a moderated, open-forum-style discussion.
Time: Wednesday, July 23, 7:00pm – 7:00pm
Place: Brightcove Office 290 Congress Street 3rd Floor, Boston, MA
Cost: Free

/ / / Thursday, July 24

Harvard iLab: Startup Positioning- How To Tell Your Story
Description: Join recovering NY ad man, 6X startup veteran, and current Actifio CMO Mike Troiano for a structured, 2-hour, workshop-based event designed to shorten the distance between “What?” and “Wow!” Everyone will learn the fundamentals of startup positioning and get a chance to refine their story in a workgroup setting. Most will walk away with a dramatically more effective way of telling their own story than they have today. And some will end up with a sentence or two that just changes everything.
Time: Thursday, July 24, 2:00pm – 2:00pm
Place: Harvard iLab Classroom (Room 122) 125 Western Ave Boston, MA 02134
Cost: Free

Boston B2B Starup Marketing Meetup: Developing a Regular Content Schedule
Description: Learn how to build & engage a core audience with targeted, regular content. We’ll focus on the challenges people often face: how to get on a consistent schedule, how to get more people contributing, and why we’re doing it all in the first place.
Time: Thursday, July 24, 5:30pm – 5:30pm
Place: Wistia 17 Tudor St., Cambridge, MA

Cost: Free